The lifetime of a contract author is all the time intense.

(That line cheerfully ripped off and mangled from the ’80s cult movie Repo Man.)

You’re balancing craft, technique, your shoppers’ enterprise pursuits, your individual enterprise pursuits, and perhaps even just a little little bit of artwork thrown in there.

We love freelance enterprise writers, and we attempt to offer you a number of assets that make you more practical. (Our recommendation applies to writers working for corporations as effectively, and lots of advertising and marketing writers transfer backwards and forwards between freelancing and in-house roles.)

On Monday, Stefanie Flaxman gave 30 steps to becoming an in-demand freelance writer. No, it’s not “three steps” or “5 steps,” as a result of constructing a profitable freelance enterprise is difficult. However every of those steps is effectively inside your energy. You should use this publish as a street map for staying on monitor to a rewarding and profitable profession.

On Tuesday, Nick Usborne shared a new way of describing ourselves as copywriters. It doesn’t simply assist different folks “get us” — it helps us perceive the worth we create for companies. And that helps us create significant outcomes for the shoppers and corporations we serve.

And on Wednesday, I wrote about one of many cornerstones of business-building copywriting. It may be an outdated standby, however it nonetheless will get missed too usually in conversion-oriented copy.

Whether or not you’re an outdated hand or an enthusiastic beginner, it’s all the time a superb time to brush up on the distinction between copywriting benefits and features.

Are you a author who desires to work in content material advertising and marketing?

Our Certified Content Marketer training program was created to show writers with robust voices and stable strategies how one can use their phrases to promote, each for themselves and their shoppers.

The four-week content material advertising and marketing technique course, taught by me and Brian Clark, honors the place you’re at present, whereas serving to you develop into the author you need to be.

When you’ve accomplished the course, you’ll have the possibility to submit your individual work for Certification. There are many applications on the market that will provide you with a badge for finishing just a few multiple-choice quizzes. This isn’t one.

Every utility is rigorously reviewed by a member of the Copyblogger editorial workforce — and never everybody who applies will obtain Certification.

We solely open our doorways to new college students about annually. If you happen to’d prefer to learn to be a part of us when this system reopens quickly, enter your e mail deal with beneath.

— Sonia Simone
Chief Content material Officer, Copyblogger Media

Compensate for this week’s content material


30 Sure-Fire Steps to Become a Successful Freelance Writer

by Stefanie Flaxman


It felt like every time I told someone I was a copywriter, I got a negative reaction. Or neutral at best. Like my work had no value. - Nick UsborneHow to Explain Your Job as a Copywriter (and Feel Good about It)

by Nick Usborne


Copyblogger Quick Copy TipBoost the Relevance of Your Content with Benefits and Features

by Sonia Simone


Challenges on the Writer's Journey with Prominent Book Editor Peter Guzzardi: Part TwoChallenges on the Writer’s Journey with Prominent Book Editor Peter Guzzardi: Part Two

by Kelton Reid


Why Connection is the New Content MarketingWhy Connection is the New Content Marketing

by Brian Clark